Tim Calkins is Clinical Professor of Marketing at the Kellogg School of Management. He joined the Kellogg faculty in 1988 as adjunct professor of marketing. He became clinical associate professor of marketing in 2002, and assumed his current position in 2006.
Professor Calkins is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008). He is also co-editor of Kellogg on Branding (John Wiley & Sons, 2005). He has written numerous teaching cases focused on marketing strategy and branding. His most recent cases Crestor, MedImmune: FluMist Introduction and Eli Lilly: Xigris Professor Calkins teaches marketing strategy and bio-medical marketing. At the executive level, he is co-academic director of the Kellogg School’s branding program and teaches in other programs including the Executive Development Program and the Kellogg Management Institute. Calkins has received numerous teaching awards.
He received a Kellogg Faculty Impact Award in 2011 and the Top Professor Award from the Kellogg Executive MBA Program in 2011, 2010, 2009 and 2007. He also received the Sidney J. Levy Teaching Award in 2008 and the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006.
In addition to teaching at Kellogg, Professor Calkins works with major corporations around the world on marketing strategy and branding issues. His recent clients include Eli Lilly, Abbott, Bausch & Lomb and Welch Allyn. Most of his consulting work has been done through Class 5 Consulting, a marketing consulting firm. Calkins has been quoted in publications including Business Week, Newsweek, USA Today, Advertising Age, and The New York Times. He has appeared on NBC, CBS, ABC, Fox, and CNBC.
He began his career at Booz Allen and Hamilton, where he worked on strategy and marketing projects. He joined Kraft Foods in 1991. During his almost 11 years at Kraft, Calkins led businesses including A.1. Steak Sauce, Miracle Whip, Taco Bell, Seven Seas and DiGiorno. While at Kraft, he was responsible for the launch of more than two dozen new products and received numerous industry awards for creating outstanding advertising campaigns.