Scott has over 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients, including GE, Johnson and Johnson, IBM, Best Buy, NBC Universal, Blue Cross Blue Shield, Sara Lee, United Airlines, Kellogg’s, ExxonMobil, The Wrigley Company, Boeing and Allstate.
Scott is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000), named one of the top 30 books of 2000 by Executive Book Summaries. Scott’s second book, Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth (2002) was published to highly regarded reviews. His third book, The Shift: The Transformation of Today’s Marketers into Tomorrows Growth Leaders was released in May 2009.
His Previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Management ™ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands.
He has served as an adjunct professor at the Kellogg Graduate School of Management at Northwestern University, and has guest lectured at many top MBA programs, including Harvard, NYU, Columbia and the University of Chicago. Scott speaks at and chairs branding conferences for organizations such as The Conference Board, American Marketing Association, American Management Association, and the Association of National Advertisers.
He is frequently cited in publications such as The Wall Street Journal, Reuters, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age, Management Review, Inc. Magazine and Crain’s.