Summit OVERVIEW
Today’s Caribbean business and brand leaders are witnessing a watershed moment. It seems clear that an environment buffeted by hostility, technical complexities, ground-breaking changes and shifting market dynamics necessitate considerable rethinking, adaptation and maybe the abandonment of stereotypical methods, processes and old rule books that influence marketing and brand growth. Transformational innovation and boldly stepping into territories where no one has gone before will be a requirement to consistently yield powerful business results and lead markets in this new era. The central theme of this year’s summit, “THE NEW WORLD OF MARKETING & BRANDS” speaks to the strategic shift that is needed to drive long-term profitable growth and build strategic brand equity impact and sustainability.
Marketing Excellence & Brand Leadership Summit 2012 will provide CEOs, brand leaders, senior marketing executives and other C-suite decision makers with best-in class advice and the hands-on guide to devise new and better ways to win new customers while building deeper and more meaningful relationships with current customers- all while keeping competitors at bay. Additionally, delegates will gain clear-cut directions into how to expertly develop a durable framework for thinking about organizational growth and transformation and how to use dynamic customer insights to build valuable brands in times of drastic change and complexity. You will have the distinctive opportunity to listen to and spend face-to-face professional time with the featured international speakers; renowned brand expert and award winning marketing professor at the prestigious Kellogg School of Management, Tim Calkins and leading visionary marketer and Chief Growth Officer, Scott Davis at the highly respected global brand consultancy, Prophet.
This year, which also marks Jamaica’s 50th Anniversary of Independence, the annual event recognized as the premiere marketing and brand thought leadership platform in Jamaica shifts to a different height. The game changing thrust is to provide brand management professionals and industry practitioners across categories with the optimal experience and to maximize knowledge exchange. To signal this change, we have replaced the much overused, “Seminar” with the more forward-looking, “Summit”. The new format includes Knowledge Sessions, a Leadership Panel Discussion and interactive Master-Classes, involving case studies, where delegates will be challenged to apply and work with the ideas discussed during the day. The overall level of interactivity has been significantly boosted to deliver noteworthy value. After an information packed day, the event will close with a Networking Cocktail Reception. The Reception is complimentary to all delegates and will provide you with the opportunity to unwind and expand your connections.
Please join us for Summit 2012, April 19. We look forward to welcoming you.
